Pluck is AI-native product search for MENA ecommerce. One line of JavaScript. Speaks Arabic and English equally — no translation hacks, no separate indexes.
Most MENA stores ship two search experiences, neither great. Pluck has one model. It understands intent, not strings.
Same catalog. Same embeddings. One ranking.
CSV, Shopify, Salla, Zid, Google Sheets. We index titles, descriptions, attributes, prices, and stock — once a day, or on every write.
<script src="pluck.sa/v1.js" data-key="pk_live_…"> </script>
A 19 KB script. Drops into Liquid, PHP, React, anywhere. The widget reads dir and locale automatically.
Live in 5 minutes. Watch zero-result queries drop in the dashboard. Pluck learns from every search and improves overnight.
Every plan includes Arabic + English, unlimited queries, and zero-result analytics.
Solo founders shipping their first store.
Established stores under 5K SKUs.
Scaling brands with active marketing.
Large catalogs, multiple storefronts.
Need more than 1M queries or a self-hosted index? Talk to us about Scale →
Regular search matches keywords. Pluck matches meaning. A shopper typing "something for sore knees" finds your compression sleeve even if the product name never mentions knees. We embed your entire catalog into a semantic space and rank by intent.
Yes — Egyptian, Levantine, Khaleeji, and MSA all map to the same embedding space. Common transliterations and Arabizi ("7aram") are handled natively. Test it on your catalog during the trial.
p50 is 18ms, p99 under 90ms, measured from edge POPs in Riyadh, Dubai, and Cairo. The widget caches recent queries in the browser, so common searches feel instant.
The widget is unbranded by default and styled entirely with CSS custom properties — colors, radii, fonts. We ship three starter themes and a customizer in the dashboard.
Catalog data is stored on KSA and UAE region infrastructure. We never log query text beyond aggregate analytics (totals, zero-result terms). No personal identifiers, no PII.